The Holistic Commerce Experience
A holistic experience takes into consideration everything from the first point of contact with the brand, all the way to customer retention. Whether it’s a social ad or word of mouth marketing, the moment a consumer is introduced to your brand, to the moment your product arrives on their doorstep, and the post-purchase email they receive after, each interaction is vital to, and should be examined in a holistic approach.
Sabra Bander – Director of Strategy, Human Element
Kate Caulfield – Creative Director, Human Element
Presentation: Omnichannel Marketing
Thriving in today’s marketplaces takes coordination, inside and out. The importance of communication that drives a consistent strategy has never been greater. Join us as we attempt to bring it all together and discuss what it takes to deliver an impactful multi-channel brand experience.
Brian Berryman – Strategist, Human Element
John Tucker – Senior Digital Marketing Strategist, Human Element
Presentation: Delivery Best Practices: From Big Idea to Go Live
You’ve got a project; a big idea, and now you need to implement it! It’s time to take your project to the Delivery team. Whether you’re a team of one or work with a large group, we face the same challenges when delivering work efficiently, and avoiding major hiccups. We’ll talk through how to mitigate those challenges, create and evolve delivery processes, and deliver work successfully.
Shawntaria Burden – Technical Project Manager, Human Element
The State of Sales Tax and Remote Selling: A Year+ After the South Dakota v. Wayfair, Inc. Ruling
On June 21, 2018, the Supreme Court of the United States turned decades-old precedent on its head with its ruling in South Dakota v. Wayfair, Inc. which led to states’ newfound ability to base a sales tax collection obligation solely on a remote seller’s economic activity in the state. The rapid changes have created growing pains for businesses like yours. How do you plan on keeping up-to-date on your remote selling challenges? We brought in our partners at Avalara to share:
- What the ruling is and what to do as its impact on your business grows
- What additional changes are affecting remote sellers using marketplaces
- How automating sales tax compliance can mitigate risk and in some situations, even be free
Jordan Carpenter, Strategic Alliance Manager, Avalara
Presentation: The Malicious Intrusion Survival Guide
In an age of increasingly tech-savvy users, hackers are becoming even harder to avoid. With Magento being the most used open source eCommerce platform in the world its core is open to examination by all sorts of sketchy characters. Learn how to protect your website from hackers, and what to do when it happens – because it happens.
Paul Briscoe – Director of Development, Human Element
Adobe Acquired Magento, Now What?
Learn what the future of Magento looks like under the leadership of Adobe and how the combination of industry leading commerce and marketing tools will help companies of all sizes and verticals to meet ever-changing consumer demands.